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Womanize is the new era of women who decide to be who they want to be.
Resignifying the word “womanize” used by well known artist Britney Spears.
We introduce a new chapter in Ricagno dedicated to those women who choose to express themselves freely.

EPISODE 01 - WOMANIZE starring Beta Romero
This is an invitation to feel empowered.
Twenty seven year old Beta does her own make up and is also a well-known
Argentinian Make Up Artist. She develops her work in fashion films, video clips,
live shows, among others.
Her work is also her hobby; she describes make up as something that “changed her life”.
“I deeply admire her work. She is so talented; but most importantly she is a great teammate” says Olivia Parra, the scriptwriter and director of Womanize.
The aim of this project is to reflect a way in which women express themselves in
the way they want. “To feel empowered, to feel strong, to feel free to express their art. Beta stars a confident, talented woman that is nobody but herself.” (Olivia)
Beta is wearing YIRA pumps - Green & Copper pumps crafted from Italian nappa leather.

Written and Directed by Olivia Parra
Produced by Toribio Montes de Oca
DOP Clara Obarrio
Art Direction Francisca Gonzalez del Solar & Candela Garcia Rico
Styling Segundo Etchebehere
Make up & Hair Julieta Fernandez Llanos
Sound Director Camila Diaz Costilla
Still Photography Macarena Molina
Assistant Director Juliana Capparelli
Assistant Producer Josefina Gimenez Bussinelli
Editor Valentina Fragueiro Frias
Color Grade Clara Obarrio
1 AC Micaela Lauro
Gaffer Juan Pedriel
Electric Luciana Arzich
Making Of Clara Mihailovitch
Graphic Design Renata Stamadianos
Location CABRAL Real Estate
Thanks Patricia Deane, Mariana Bisso, Marcela Naón, Fabiana Ricagno, Facundo
Arena, Panorama Films & Rental